iOS 8 Update- A Push for Change

The world of consumption behavior is one in which we find ourselves bombarded by new ideas and products, on what seems like a constant basis. Take, for example, Apple's latest iOS update; iOS 8. Just when it seems like I've accepted and finally adapted to the subtle changes and layouts of the previous update, Apple strikes again and releases a "newer, better, faster, bigger" one. 

Now for me, with every new update that comes along, I sort of feel a sense of impending doom the minute I find out that the download is available. Based on required class readings, I'll definitely admit that my level of involvement when it comes to updating to the newest iOS is very low, which could be described as me being in a state of intertia. In other words, I could care less about a new update, mostly because I don't like change very much, nor do I care to break that habit because I have zero to no motivation to download the newest update (iOS 7 for the win!). I almost feel as if I have to piece together the newest features, as if they were all a part of some giant puzzle that, once I solve, will finally earn my acceptance. Which, I hate to admit, ends up being the case every single time I cave and download the update. 

On the other hand, I have a handful of friends that can be described in no other way in that they are Apple aficionados.  Anything and everything Apple related, they know about it, love it, want it, gotta have it, etc. Their extremely high level of involvement causes them to enter a flow state, meaning that they are both knowledgeable and enthusiastic about a product. Don't get me wrong- I love my iPhone, but let's be real here; adapting to a new operating system and figuring out all its little quirks and differences can be irritating, to say the least. 


All in all, as a consumer, I feel more and more pressured to give in to changes related to how I consume. Sometimes I don't mind, sometimes I do. Now that I've finally given in and updated to iOS 8, I suppose in some way or another, my own consumer behavior has been modified a bit.